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Windermere Homes & Estates

Susan Schweiker 

6965 El Camino Real, Suite D-107

Carlsbad, CA 92009

760-672-5034 cell   866-605-3669 efax

Susan Schweiker - Agent at Windermere Homes & Estates

     CA BRE Lic. 01327989

I love referrals! My business is built on referrals. I would be happy to help you and will give you and your friends and family the same attention and service as I have given all my clients and friends. I am available to help with all real estate needs for you or people, friends, and family you may care about and would feel comfortable referring to me. Personalized advise, consultation, what my role is and what I can do for you!

TestiTestimonials and Recommendations:

Susan Schweiker - Agent with Windermere Homes & Estates

"Susan was very easy to work with, and the service during and after the sale was superb. She worked with us on every aspect of the sale; inspection, escrow, termite eradication and wood repair. She found us a termite repair service that was half the original price. My daughter (now the occupant)and I would highly recommend Susan. She has become a family friend. Nothing has changed, we think highly of Susan, great to work with and very helpful. She's above average and honest. Saved us big bucks on services. "John

"I feel so lucky to have found Susan Schweiker, I gained a beautiful home to spend the rest of my years in and a friend. Where most agents are out to just sell a home, Susan was the only one I truly felt ?got it? and knew me, because she listened. Within the first hour that I met her, she was already busy modifying lists of prospective homes that were worthy as if I looked them up myself. Her soft caring demeanor was sincere and realistic, she never gave up on me and my dream and made sure that I stayed true to myself and not what others would have tried to sell me. She is all about the client and it shows. Susan went above and beyond to make my family happy before, during and after the purchase of our home. Her up to date knowledge of the market and areas paid off. She is a true angel in a world of sharks. I want to thank you for what you have done for our family." Eve

"We found our home during a time when the real estate market was moving quickly and competition was fierce. We found the house on the first day the house was offered for sale. There were 4 offers made on the house that day and because of Susan's ability to read the seller's situation and act quickly, she was able to convince the seller that we were the best people to buy her home. It wasn't the money or the deal that made the difference, it was her letter to the seller that convinced them to choose us. We are very happy in our home and know that we wouldn't be here if it hadn't been for Susan. Susan takes a personal interest in her clients and fights to get them the best home she can for the best deal. I would recommend her to anyone looking to buy a home."  Very Satisfied customer, Carol

"I have been a friend of Susan's since 1992. Over the years, I have seen her performance in the real estate field and in 2006 I made a choice to use her expertise. I bought a beautiful home in Old Creek Ranch in the Larkspur Heights development.  Susan helped me through the entire process and now I am the owner of a beautiful home in the North County.  New home sales are different than resale homes, so I was very pleased to have her expert help in this transaction. The sale went through without a flaw, and now I have a beautiful view to San Elijo Hills"   Robert

"I am so happy that we bought our house, I have this big house and I realize its only because of you Susan. I can't say enough to express our appreciation of Susan! She went above and beyond to help my husband and I buy our first home for our family! Susan is a no-pressure real estate salesperson who truly cares about her clients wants and needs in purchasing and selling homes. She is honest, respectful and makes you feel as if you are her only clients. She works diligently to answer all your questions right away and ensures you are going to get the best deal you can get when making such a huge purchase! Her negotiating skills are excellent and although she has an extremely calm and peaceful demeanor, she is not afraid to play hardball when needed to ensure her clients are getting the best deal! We referred our good friends to Susan when they started looking to buy this Summer and they immediately loved her and bought their first home within a couple of months! I will recommend Susan over and over to anyone looking buy or sell! Thanks again Susan!!" Haley

"We are so glad you are our realtor, you send us more info. than anyone else, and make us feel more comfortable, of course you can let the others know how satisfied we were/are with your services!We are so glad that we met you, Susan! Philippe and I said it several times to each other, that we think without you, we would not have been able to buy this house. We had never thought, that it is so complicated to buy a house in US. When Mark recommended us to contact you, he was already very enthusiastic about you. And we can only confirm. And Philippe was also so grateful for all the time you spent with him to look to all these houses. Thank you so much, Susan!" Angelika

"We were very happy and grateful for your help to find a home here from France. Your efforts showing the homes and researching the markets for us and staying in constant communication helped us feel much more comfortable even when we were not here to close the transaction in person. Thank you for being you, we appreciate your help so much and would gladly recommend your services to others!". Philippe

"I have worked Susan in he past and will continue to use her expertise in the future.
Anyone who needs her expert back ground encompassing through and through local knowledge with responsive service and a personality to match can not go wrong in dealing with Susan and her skills.
Her updates and information concerning buying and selling through her periodic writings on the real estate environments have kept me informed and educated on the market. She's a professional that cares about you and your concerns."  Jerry

"Susan is an amazing real estate agent. She has a keen sense in finding the perfect home for anyone. She is patient, reliable and knowledgable in the real estate market. She is someone you can trust; always keeping her clients best in mind. I would recommend her to anyone looking to purchase or sell a home." Adriana

"Susan Schweiker was my sales agent in 2006.  she had been a neighbor so I slightly knew her and of her being a "good" neighbor.  Since the market was beginning a free fall in sales, it took awhile to finally sell my home.  However, during the sales time, Susan put a lot of effort in providing open houses, communicating with other real estate agents from other Real Estate companies, and communicating with me.  It was important to me to feel like I was in the loop of what was happening in the real estate market.  Susan helped me to understand the negotiating process better during escrow and was most effective when the buyer's agent became difficult with last minute demands.  Susan was able to make the sale final with the buyer happy as well as myself and with an apology for the other sales agent no less!  Susan will be there for you!"  Happy customer, Serina

"Susan helped me with the sale of my San Diego home. I lived on the East Coast at the time and relied heavily on Susan's extensive knowledge of the San Diego housing market and her professional network to guide me thru the entire process. She answered all my calls in a timely fashion and connected me with an appraiser and escrow service agent that were equally responsive to my needs. I highly recommend Susan, especially for those requiring long distance services!" Tony

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Local market and real estate in including Carlsbad and North San Diego County, San Diego, South Orange County.

A Pre-Qual or Preapproval letter is required to submit an offer to purchase along with verification of funds.

Contact a lender today to get your Pre-Qual and see what you are able to afford and get approved to buy. It gives you more credibility and ability to purchase the home you want as well as find out your real buying power, payments and rates on mortgages are below historically low rates now! Low Prices on homes and low Rates equal Opportunity for Buyers! nav-storie

San Diego's housing market at mid-year 2015

The real-estate blog Movoto says San Diego is home to one of the nation's top zip codes. That zip code, 92121, is shown partially in this aerial image.
The real-estate blog Movoto says San Diego is home to one of the nation's top zip codes. That zip code, 92121, is shown partially in this aerial image. — John Gastaldo

The costs of housing continued to rise in San Diego in the first half of 2015 both for renters and for owners.

The prices are outpacing wage growth, a trend that analysts say is only going to continue so long as the region sees its supply of housing remain tight. Mark Goldman, a loan officer and real-estate lecturer at San Diego State University, said home prices are appreciating faster than he expected.

“In the last year we’ve seen more and more positive news about the economy, and that could help to support the market,” he said.

Rents rose as the county continued to see high wage job growth, with developers responding with a new supply of high-end units.

Here’s a by the numbers look at San Diego County’s housing market for the first half of 2015:

$455,000: The median price for all homes sold in San Diego County in the first six months of 2015, up 5.8 percent from a year ago, CoreLogic reports. It’s the highest midyear median since it was $488,000 in 2007.

$1,575: The average rent in San Diego County in March, up 9 percent from the $1,445 average in 2014, according to Marketpointe Realty Advisors.

3,443: The average number of home sales per month, up 8.7 percent over 2014, CoreLogic reports. That average got a boost in June, when 4,467 properties changed hands. That was the most transactions in a month since June 2006.

6,335: The average number of active listings per month from January to June, a 2.9 percent drop from last year, according to the San Diego Association of Realtors. Given the number of home sales per month, that level of inventory represents less than two months of a supply. Most analysts consider six months of supply to be healthy.

3.77 percent: The average rate during the first six months of the year for a 30-year-fixed mortgage, according to Freddie Mac. That’s down from 4.29 percent in the first six months of last year. There has been speculation that the Federal Reserve open market committee will raise a key interest rate later this year, which would push up mortgage rates. However, rates most recently dropped as turmoil continued in Greece.

4.1: Percent of real-estate owned sales (similar to foreclosure resales) in San Diego County, down from 4.9 percent in 2014, CoreLogic reports. From winter 2008 to spring 2009, real-estate owned sales made up about half of all home sales in San Diego County.

24.3: Percent of cash buyers in San Diego County, down from 28.6 percent in the first half of 2014, according to CoreLogic.

34.1: Percent of monthly income San Diego County homeowners can expect to pay toward their mortgage, a bit above the 32.8 percent historic average, Zillow reports.

43.7: Percent of monthly income San Diego County renters can expect to pay on rent, above the historic 33.9 percent, according to Zillow.

$3,010: Minimum monthly rent for a one bedroom apartment at Strata, in the East Village, one of San Diego’s most expensive buildings.

$10,647: The amount a homeowner in San Diego pays per year in homeownership and maintenance expenses, according to Zillow and Thumbtack. The costs include property taxes and insurance, plus maintenance costs like hiring for yard care and carpet cleaning. Nationwide, the average cost was $9,477, says the study released in June.

$14.3 million: Price of the most expensive home sold in the first half of 2015, on Camino de la Costa in La Jolla, public records show.

$11.78 billion: The dollar amount in home sales in San Diego County in the first half of 2015, up 13.2 percent from $10.4 billion in the same period last year, CoreLogic reports.


Curb Appeal: Creating a strong first impression is imperative as buyers begin making assumptions about a home well before they step inside.

  • Staging: A home stager can skillfully identify ways to highlight a home's best features and compensate for its shortcomings. 
  • Invest in Small Home Improvements:  Both agents and designers agree that sellers should never invest in a major renovation before selling. 
  • Declutter: This sounds simple, but according to experts, it's the one of the most important things a homeowner should do before selling. A clean house feels more spacious and helps buyers easily envision themselves in the home. 
  • Granite Countertops and Stainless Steel Appliances: Most buyers are still requesting granite countertops and stainless steel appliances. Sellers should keep in mind that most high-end finishes don't equal high-end returns. However, incorporating granite and new appliances can help catch a buyer's eye

The spring housing market is about to get into full swing. And while agents may be fully aware of the state of this year’s emerging housing market, your clients may not be. It’s your job to get your sellers up to speed with what the home selling season will bring.

Here are 6 market insights to share with your current or prospective clients that will give a head start when it comes to a successful sale this spring!

Plus! Download all this great information in this helpful handout for sellers and use it in your marketing and to help inform your clients and leads!

Right Now Is a Great Time to Sell

The winter home selling season was crippled by the polar vortex, especially in the east and northeast, so there’s pent-up demand from buyers who’ve been waiting for better weather to brave the house hunt. Mortgage rates are still at historic lows, so buyers ARE poised to buy and ready to hit the streets.

The Numbers Say Sell Now

Sixty percent of all homes in 2014 will be bought and sold from May to August. Sellers who put their home on the market at the beginning of the selling season will up their chances of snagging a winning offer before buyers turn their attention back to school starting in September.

Price It Right

Many metros in the country have seen double-digit price increases in the past year. But this last quarter, prices started to slow nationally – and pricing is a critical component to getting a house sold. With this fluctuating market, sellers need to look at comps of similar homes in their area and rely on the expertise of their agent. Plus, remember, recency matters: sellers should look back no more than 60 days and depend on your agent to help you set the price appropriately. The sale price of homes that sold recently paints a much better picture of what to expect than the price of homes that sold six months ago (or of homes that have yet to sell).

Bidding Wars Aren’t Back (Phew!)

Bidding wars were common in the summer of 2013, but we’re hearing less about them right now. Sellers can’t bank on fielding two or three offers at once. There is, however, a good chance that sellers will still get the one that will be a win/win for both the homeowners and the buyer.

It Pays to Be Ahead of the Curve

Trying to get a jump on the competition? Right now we’re on the cusp of prime selling and buying season, and sellers who list soon, will have less competition than those who put their house on the market in May or June, when more homes will flood the market. Since it’s still early, every home can have its ‘moment in the spotlight’ more than it will when inventory increases – and the buyers who are braving the cold to house shop are clearly motivated.

Make It Pop off the Computer (or Smartphone) Screen!

In this new mobile era, a huge percentage of buyers use smart phones (and Trulia’s top-rated consumer apps) to start their home search online. And that percentage is expected to rise this year as more buyers take advantage of easy access to the wealth of information online. Get in on this trend by making sure the home pops on those computer screens. Great homes with mediocre quality photos will be quickly discarded and ultimately get less showings. Sellers should heed the advice of their agent and take the time to beef up their online listing so the quality of the home jumps off the screen and gets buyers’ attention.

This post was originally written by Michael Corbett, Trulia’s real estate and lifestyle expert. He hosts NBC’s EXTRA’s Mansions and Millionaires. In additional to his regular segments on ABC’s The View and Fox News, he is a national best selling author with three critically acclaimed real estate books: Find It, Fix It, FLIP IT!; Ready, Set, SOLD! and Before You BUY!

Freddie: 2015 to Mark Best Year for Home Sales

Freddie Mac economists are bullish on housing.

"This month kicks off spring home buying season," says Len Kiefer, deputy chief economist at Freddie Mac. "Between now and the end of June, we’ll see about 40 percent of all home sales for the year."

Spring Housing Market Outlook

REALTORS® More Confident for the Spring

Homebuilders Remain Cautiously Confident

It’s that optimism that has Freddie Mac forecasters expecting 2015 "to be the best year for home sales and new home construction since 2007, when total home sales were about 5.8 million for the year," according to their U.S. Economic and Housing Market Outlook for March.

An improving job market is driving young professionals, ages 25 to 34, back to the labor force. The millennial age group now has 76.8 percent of its generation employed, as of last month, up from 75.9 percent last year.

Freddie Mac economists predict that rents will continue to rise at or above inflation this year, which will likely push more prospective buyers into home ownership. Rents rose 3.6 percent, on average, in 2014, and are up nearly 11 percent over the last three years, according to Freddie Mac’s report.

Meanwhile, Freddie Mac economists expect that the 30-year fixed-rate mortgage to rise slightly this year to a 4 percent average. The 30-year fixed-rate mortgage averaged 3.86 percent this week.

Source: "Freddie Mac March 2015 U.S. Economic and Housing Market Outlook," Freddie Mac (March 11, 2015)

Experience is key in negotiating you the best deal and helping to guide you through the process.


In today's competitive real estate market, timing is everything. Many good homes are sold before they are ever advertised.

Beat other home buyers to the hottest new homes for sale in Carlsbad and All of North San Diego County and South Orange County with my New Listings Notification. 

If you own real estate that you're thinking of selling, I would be happy to provide you with a FREE Home Evaluation

Forecast for Housing and the Economy Suggests Gradual Improvement through 2015

Media Contact: Walter Molony

WASHINGTON (May 15, 2014) – Housing activity was sub-par in the first quarter of this year, dampened in part by severe weather patterns, but an uptrend is expected with healthy underlying demand over the balance of the year and through 2015, according to presentations at a residential real estate forum here during the Realtor® Party Convention & Trade Expo.

Lawrence Yun, NAR chief economist, said the U.S. population has been growing steadily, but job creation has not. “When you look at the jobs-to-population ratio, the current period is weaker than it was from the late 1990s through 2007,” he said. “This explains why Main Street America does not fully feel the recovery.”

Yun said that growth in the Gross Domestic Product slowed in the first quarter, and possibly contracted. “There are no fresh signs of recession, and the second quarter could grow about 3 percent,” he added.

Yun said the home sales-to-population ratio also has been below normal since 2008. Despite a large pent-up demand from years of below-normal home sales, inventory constraints and tight credit conditions continue to impede the market, in combination with strongly rising home prices and higher mortgage interest rates.

Although existing-home sales rose more than 9 percent to nearly 5.1 million in 2013, sales activity retrenched during the past six months. Even with gradual improvement moving forward, they are projected to decline about 3 percent for the year to just over 4.9 million, but should trend up to more than 5.2 million in 2015.

Because of tight inventories and rising sales last year, the median existing-home price rose 11.5 percent to just over $197,000. Home price growth is likely to moderate from more new home construction, with the median price increasing about 6 percent in 2014 to $209,000 and reaching nearly $219,000 next year as market conditions begin to balance.

An upside of rising prices is a recovery in home equity. “Based on our forecast for this year, the median home equity gain over three years is expected to be $40,000,” Yun noted. “A gap between new and existing-home prices from rising construction costs shows that prices are well supported by fundamentals in most of the country.”

He expects the Federal Reserve to end tapering of monetary policy by the end of the year and to hike the Fed funds rates in the first quarter of 2015.

Although the pattern is uneven month-to-month, mortgage interest rates are forecast to gradually rise, with the 30-year fixed rate averaging 4.7 percent this year and 5.5 percent in 2015. “Inevitably, rising mortgage interest rates will hurt housing affordability,” Yun said.

Housing starts have stayed below 1 million a year for the past six years, but need to reach the long-term average of 1.5 million to balance the market. “Because of the prolonged slowdown in construction, we now need 1.7 million housing starts per year to catch up,” Yun said. While improving, housing construction is seen at nearly 1.1 million this year and approximately 1.4 million in 2015.

The sluggish recovery in housing starts is impacted by construction costs rising faster than inflation, labor shortages in the building trades, and the difficulty for small local home builders to obtain construction loans. “Onerous financial regulations are preventing small banks from originating construction loans,” Yun said.

Job growth, which is the key to overall economic health, has essentially recovered all of the eight million jobs lost since the great recession. Employment is expected to improve, with job growth rising 1.6 percent in 2014 and 1.9 percent next year, after growing 1.7 percent in 2013; consumer confidence should gradually rise.

The Gross Domestic Product should grow 2.2 percent this year and about 2.9 percent in 2015; GDP grew 1.9 percent in 2013. Inflation, as measured by the Consumer Price Index, was a tame 1.4 percent in 2013 but is projected to rise to 2.5 percent this year and 3.5 percent in 2015.

Eric Belsky, managing director of the Joint Center for Housing Studies at Harvard University, agreed we’re unlikely to see a back-up in GDP. “Growth in the stock market and the recovery in housing along with pent-up demand are major factors driving the economy,” he said.

“There are three federal surveys that measure household growth and that are inconsistent, but we had real growth in 2012 that fell back last year,” Belsky said.  “Even the survey with the strongest household growth shows we’re a million below where we should be, but we’re probably two million below. We could see a notable uptick in household formation later this year.”

Belsky noted there are nearly three million more young adults who lived with their parents in 2012 than in 2007, and the median incomes for all young adults have declined since the great recession.

According to the Federal Reserve Bank of New York, student loan default rates have soared from just over 6 percent in 2003 to nearly 12 percent last year. Student debt is hurting credit scores and hindering the ability of some young adults to qualify for a mortgage; it could be a problem for as many as one in 10 renters who are in their 20s.

The Joint Center for Housing Studies projects household growth to rival or top the annual average pace from 1995 to 2000, and projects 76 percent of the growth over the next decade will be from minority households. The greatest increase is expected to be among households age 65 and older.

According to Fannie Mae, roughly nine out of 10 people under the age of 45 expect to buy a home in the future, but Belsky said mortgage underwriting standards are dramatically tighter, which disproportionately impacts minorities and those with lower incomes.

Dennis McGill, director of research for Zelman & Associates in New York, also focused on trends in housing demand. “Our analysis of Census Data shows an average of only 720,000 housing starts annually from 2010 through 2013, but our projections over the next five years exceed an average of 1.9 million,” he said.

“We won’t ramp up to that level right away, but if you average housing starts for the entire period from 2010 to 2019, it would be about 1.44 million,” McGill said. “There is a strong tailwind to housing starts. We’re starting to see capital come back to single family construction, which is very favorable.”

McGill notes trends in residential electric consumption mirror the growth in households, and also young adult employment, which is driving the growth.

The percentage of 24 to 34 year old married couples has risen since the last recession, but they are delaying a transition to homeownership. Zelman believes that the majority of this recent change has been due to recessionary impacts that should start to unwind.

McGill said their analysis shows the existing-home inventory relative to the number of households in the first quarter of this year is 30 percent lower than the average of the past two decades. In addition, total sales closings in 2013 were 20 percent lower than the 25-year average. “If we don’t bring capacity back to the market, home prices will continue to rise strongly,” he said.

A Zelman consumer survey shows most young adults believe a lack of savings for a downpayment is their biggest hurdle to obtaining a mortgage, but most of them think they need a much larger downpayment than is actually required.

For example, 25 percent believe they need a downpayment of 16 to 20 percent, and another 15 percent believe they need a downpayment of more than 20 percent. However, the actual requirement for an FHA loan is 3.5 percent.

Even with the well-known debt issues, nearly one-quarter of people under the age of 35 are debt free, which is better than the historic average. In addition, the Zelman survey shows that contrary to fears, there is no correlation between student loan debt and household formation. “A lot of this is a recessionary impact that we think is overlooked,” McGill said.

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1 million members involved in all aspects of the residential and commercial real estate industries.

# # #

Why Use a REALTOR®?


All real estate licensees are not the same. Only real estate licensees who are members of the NATIONAL ASSOCIATION OF REALTORS® are properly called REALTORS®. They proudly display the REALTOR "®" logo on the business card or other marketing and sales literature. REALTORS® are committed to treat all parties to a transaction honestly. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. An independent survey reports that 84% of home buyers would use the same REALTOR® again.

Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $100,000. If you had a $100,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $100,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be foolish to consider a deal in real estate without the professional assistance of a REALTOR®.

But if you're still not convinced of the value of a REALTOR®, here are a dozen more reasons to use one:

1. Your REALTOR® can help you determine your buying power -- that is, your financial reserves plus your borrowing capacity. If you give a REALTOR® some basic information about your available savings, income and current debt, he or she can refer you to lenders best qualified to help you. Most lenders -- banks and mortgage companies -- offer limited choices.

2. Your REALTOR® has many resources to assist you in your home search. Sometimes the property you are seeking is available but not actively advertised in the market, and it will take some investigation by your agent to find all available properties.

3. Your REALTOR® can assist you in the selection process by providing objective information about each property. Agents who are REALTORS® have access to a variety of informational resources. REALTORS® can provide local community information on utilities, zoning. schools, etc. There are two things you'll want to know. First, will the property provide the environment I want for a home or investment? Second, will the property have resale value when I am ready to sell?

4. Your REALTOR® can help you negotiate. There are myriad negotiating factors, including but not limited to price, financing, terms, date of possession and often the inclusion or exclusion of repairs and furnishings or equipment. The purchase agreement should provide a period of time for you to complete appropriate inspections and investigations of the property before you are bound to complete the purchase. Your agent can advise you as to which investigations and inspections are recommended or required.

5. Your REALTOR® provides due diligence during the evaluation of the property. Depending on the area and property, this could include inspections for termites, dry rot, asbestos, faulty structure, roof condition, septic tank and well tests, just to name a few. Your REALTOR® can assist you in finding qualified responsible professionals to do most of these investigations and provide you with written reports. You will also want to see a preliminary report on the title of the property. Title indicates ownership of property and can be mired in confusing status of past owners or rights of access. The title to most properties will have some limitations; for example, easements (access rights) for utilities. Your REALTOR®, title company or attorney can help you resolve issues that might cause problems at a later date.

6. Your REALTOR® can help you in understanding different financing options and in identifying qualified lenders.

7. Your REALTOR® can guide you through the closing process and make sure everything flows together smoothly.

8. When selling your home, your REALTOR® can give you up-to-date information on what is happening in the marketplace and the price, financing, terms and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.

9. Your REALTOR® markets your property to other real estate agents and the public. Often, your REALTOR® can recommend repairs or cosmetic work that will significantly enhance the salability of your property. Your REALTOR® markets your property to other real estate agents and the public. In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. Your REALTOR® acts as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service or other cooperative marketing networks, open houses for agents, etc. The REALTOR® Code of Ethics requires REALTORS® to utilize these cooperative relationships when they benefit their clients.

10. Your REALTOR® will know when, where and how to advertise your property. There is a misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS® studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts. When a property is marketed with the help of your REALTOR®, you do not have to allow strangers into your home. Your REALTOR® will generally prescreen and accompany qualified prospects through your property.

11. Your REALTOR® can help you objectively evaluate every buyer's proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections and financing -- a lot of possible pitfalls. Your REALTOR® can help you write a legally binding, win-win agreement that will be more likely to make it through the process.

12. Your REALTOR® can help close the sale of your home. Between the initial sales agreement and closing (or settlement), questions may arise. For example, unexpected repairs are required to obtain financing or a cloud in the title is discovered. The required paperwork alone is overwhelming for most sellers. Your REALTOR® is the best person to objectively help you resolve these issues and move the transaction to closing (or settlement).

Southland December Home Sales at Six-Year Low;
Median Price Jumps

7 Warnings Your Buyers Need to Hear  

March 20th, 2015

Assumptions can be deadly, whether literally or to the pocketbook. While a real estate agent operating under the assumption that his or her client knows everything needed for a smooth transaction isn’t a life or death scenario, it is most definitely a sure path to a waste of time at best and a dereliction of duty at worst.

Do yourself and your clients a favor and figure out what they are most typically unaware of and then offer explanations during the initial meeting. Here are some of the most common things that buyers haven’t a clue about and smart ways to bring them up to speed.

1. Get preapproved or get disappointed

Versta Research (for a survey commissioned by Discover Financial Services) surveyed homebuyers last summer and 71 percent of them agreed with the statement “I’ve just started reviewing ideas, looking at homes, and exploring my options.” Only 22 percent of them had seen a lender.

So, most of them are just starting the process and the first step they took was to look at homes. Now, since 60 percent of them weren’t working with an agent at the time they were surveyed, it’s understandable they’d be going about it all wrong.

But, this wasn’t the first home-buying rodeo for more than half of the respondents, meaning more than half most likely worked with an agent in the past.

A good buyers’ agent understands the value of determining whether or not a potential client has visited a lender. A better one makes abundantly clear the ramifications of NOT seeing one — so clear, in fact, that by the time they’re buying their next home they remember.

Knowing how much they can spend is paramount, both in avoiding wasting your time and theirs. Then, there’s the fact that sellers want to see a preapproval letter. The one thing many agents don’t warn their clients about, however, is the danger of disappointment should the unapproved shop for homes, clueless about how much they can afford to spend or even IF they can get a loan.

Experienced agents know well the couple that fell in love with a house they found open on a Sunday afternoon only to learn later that it was way out of their price range. Nothing you show them after that will stack up.

2. Get to know the home loan process

In the aforementioned study only 41 percent of buyers had taken the time to figure out what they’d need for a down payment.

So, although it’s a given that agents should counsel their buyers that they need to see a lender before looking at homes, they also need to warn their clients about the out-of-pocket costs involved in the purchase of one.
Another warning that too many buyers don’t receive is about changes in their circumstances before they close. Sure, this should come from their lender, but it seldom does.

Remind your clients that it’s not a done deal until it closes. Changing jobs, making large purchases on credit and allowing credit inquiries after loan approval have all proven detrimental to many buyers. The lender’s soft pull just before closing should be explained fully to your buyers.

3. Make a wish list

This is the fun part of the process for your buyer but it’s actually a time saver for you. Sure, wish lists aren’t set in stone and we all know how quickly and drastically they can change. But, with your assistance, your buyers can create extremely helpful lists.

The best wish list is based not on their dreams, but on their fears. Find out what they despise about their current living conditions and, along with whatever other reason they have for moving, these items are good indications of why they want to move and what they truly want.

4. Don’t lack vision or buy into a manufactured vision

We’ve all had that buyer that can’t seem to look beyond ugly wallpaper, ratty carpets and even something as simple as dirty dishes in the sink. Before stepping foot in even one house, warn your clients that what they see may not necessarily be what they have to live with for the rest of the time they own the home.

On the other hand, you may want to warn them that what they see may not necessarily be what they get—especially if what they’re seeing is a model home. Staging adds the “wow factor” relatively inexpensively for the seller but at additional cost to the buyer. Caution to look beyond the sexy staging to the bones of the home.

5. Read and understand HOA docs

Ah, the HOA document package—at least a week’s worth of boring reading for people that aren’t prepared or qualified to read the legal jargon.

It’s all too easy for your clients to skim the docs or, worse yet, give up reading the minute the reading gets tough. As you know, what’s in those documents is information vital to both their budgets and their future comfort in their new home.

Their best bet is to pay an attorney to read everything and then explain, in plain English, the pertinent information. Counsel your clients to not sign anything until they fully understand the HOA documents. If they still insist on not reading them, or having an attorney read them, at least you’ve done your duty.

6. Make your offer in accordance with current market conditions

Most experienced agents are familiar with the buyer who feels that they have to bargain with the seller. Every home they make an offer on is yet another chance to lay on the “el regateo” like they’re in a bazaar, wheeling and dealing over a tschotske.

If you’ve explained current market conditions to your buyer, explain as well how these conditions impact their offer on a home. In other words, tell your clients not to lowball in a hot seller’s market, forget asking for too much in concessions and be willing to give a little bit.

The flip side should be explained as well— no matter how bad they want the house, if they’re in the driver’s seat (in a buyer’s market) they needs to slow down and avoid giving money away.

7. The inspection report may not be as bad as it looks

How about those humongous home inspection photos that make even the tiniest problem look massive? They’re enough to disturb even the most level-headed buyer.

Before the home inspection takes place is the ideal time to sit down with your buyer and explain the process. Let your clients know that the inspector is being paid to be nit-picky and, thus, the report may be quite lengthy and the photos may be frightening and misleading.

This simple explanation may just keep them from freaking out over the overly large photo of a wall plate-less electrical outlet. By the same token, let them know that many larger problems can be dealt with through negotiations with the seller.
Working with buyers is one of the more challenging aspects of being an agent, but it doesn’t have to be. Make it a point to have the right conversations at the outset. These discussions do more than ease your clients’ concerns; they pave the way to a smoother transaction. That’s good for all concerned.

Southern California home sales fell to a six-year low for the month of December as investor activity eased again and buyers struggled with a tight inventory of homes for sale. The median price paid for a home jumped to the highest level in nearly six years, the result of demand outstripping supply, declining distress sales and a slight increase in the share of sales in mid- to high-end areas, a real estate information service reported.

A total of 18,415 new and resale houses and condos sold in Los Angeles, Riverside, San Diego, Ventura, San Bernardino and Orange counties last month. That was up 6.5 percent from 17,283 sales in November, and down 9.2 percent from 20,274 sales in December 2012, according to San Diego-based DataQuick.

December's sales gain from November is normal for the season, though it was weaker than usual. On average, sales have increased 12.4 percent between November and December since 1988, when DataQuick's statistics begin.

Last month's sales were 24.1 percent below the average number of sales – 24,254 – in the month of December. Southland sales haven't been above average for any particular month in more than seven years. December sales have ranged from a low of 13,240 in December 2007 to high of 36,865 in December 2003.

"Sales have fallen short of the same period a year earlier for three consecutive months now, and the pitifully low inventory is the main culprit. The jump in home values over the last year suggests we'll eventually see a lot more people interested in selling their homes, which would help ease the inventory crunch. More supply would put downward pressure on prices, as would rising mortgage rates. But there are reasons to believe we'll continue to see upward pressure on prices, too. Home building has risen but remains at relatively low levels, meaning no major boost to the overall supply of homes for sale. Meanwhile, demand is being fueled by a gradually improving economy. Also, some of the people who lost homes during the foreclosure crisis will be looking to own again," said John Walsh, DataQuick president.

The median price paid for all new and resale houses and condos sold in the six-county region last month rose to $395,000 – the peak for 2013 and the highest for any month since the median was $408,000 in February 2008. Last month's median was up 2.6 percent from $385,000 in November and up 22.3 percent from $323,000 in December 2012. Until last month the median had more or less moved sideways – ranging from $382,000 to $385,000 – since last June.

The median sale price has risen on a year-over-year basis for 21 consecutive months. Those gains have been double-digit – between 10.8 percent and 28.3 percent – over the past 17 months.

The December median stood 21.8 percent below the peak $505,000 median in spring/summer 2007.

It appears most of last month's 22.3 percent year-over-year increase in the Southland median sale price reflects rising home prices, while a small portion reflects a change in market mix. This mix change consists of a significant increase in mid- to high-end sales over the last year and a big decline in sales of lower-cost distressed properties.

In December, the lowest-cost third of the region's housing stock saw a 21.9 percent year-over-year rise in the median price paid per square foot for resale houses. The annual gain was 19.7 percent for the middle third of the market and 12.7 percent for the top, most-expensive third.

Home sales in many middle and up-market areas continued to post year-over-year gains, while more affordable markets generally saw activity drop.

Last month the number of homes sold from $300,000 through $799,999 – a range that includes many move-up buyers – rose 1.7 percent year-over-year. The number that sold for $500,000 or more increased 11.9 percent from one year earlier, while $800,000-plus sales rose 5.8 percent.

In December, 34.5 percent of all Southland home sales were for $500,000 or more, up from a revised 32.7 percent the month before and 26.0 percent a year earlier.

The number of Southland homes sold below $200,000 last month dropped 45.6 percent year-over-year, while sales below $300,000 fell 38.0 percent. Low-end deals have fallen largely because of an inadequate supply of homes for sale. Many owners still can't afford to sell their homes because they owe more than they are worth, and lenders aren't foreclosing on as many properties, further limiting supply.

Foreclosure resales – homes foreclosed on in the prior 12 months – accounted for 5.8 percent of the Southland resale market in December. That was down from 6.3 percent the prior month and was down from 14.2 percent a year earlier. Last month's foreclosure resale rate was the lowest since it was 5.4 percent in May 2007. In the current cycle, foreclosure resales hit a high of 56.7 percent in February 2009.

Short sales – transactions where the sale price fell short of what was owed on the property – made up an estimated 13.2 percent of Southland resales last month. That was up slightly from 12.8 percent the prior month and down from 26.7 percent a year earlier.

Absentee buyers – mostly investors and some second-home purchasers – bought 26.1 percent of the Southland homes sold last month. That's the lowest share for any month since it was 25.1 percent in November 2011. Last month's absentee level was down from a revised 27.1 percent the month before and down from 28.7 percent a year earlier. The absentee share has trended lower almost every month this year since hitting a record 32.4 percent this January. The monthly average since 2000, when the absentee data begin, is 18.5 percent.

Last month's absentee buyers paid a median $323,250, up 1.0 percent from the month before and up 24.3 percent year-over-year.

In December 5.8 percent of all Southland homes sold on the open market were flipped, meaning they had previously sold in the prior six months. That's up from a flipping rate of 5.7 percent the month before and up from 5.5 percent a year earlier. Flipping peaked at 7.0 percent last February. (The figures exclude homes resold after being purchased at public foreclosure auction sales on the courthouse steps).

Buyers paying cash in December accounted for 27.7 percent of home sales, down from 28.0 percent the month before and down from 35.8 percent a year earlier. The cash share of purchases has trended sideways or lower each month since hitting an all-time peak of 36.9 percent last February. In December the cash share was at its lowest level since it was 26.2 percent in September 2010. Since 1988 the monthly average for cash buyers is 16.4 percent of all sales. Cash buyers paid a median $351,500 last month, up 1.0 percent month-to-month and up 29.9 percent from a year earlier.

In December Southern California home buyers forked over a total of $3.99 billion of their own money in the form of down payments or cash purchases. That was up from a $3.78 billion in November and down from $4.51 billion a year ago. The out-of-pocket total peaked last May at $5.41 billion.

Credit conditions don't seem to have changed much month-to-month but the difference from a year earlier is significant.

In December, 12.9 percent of Southland home purchase loans were adjustable-rate mortgages (ARMs) – double the ARM rate of a year earlier. Last month's figure was up from 11.3 percent the month before and up from 6.2 percent a year earlier. Since 2000, a monthly average of about 31 percent of Southland purchase loans have been ARMs.

Jumbo loans, mortgages above the old conforming limit of $417,000, accounted for 28.4 percent of last month's Southland purchase lending. That was up from 27.9 percent the prior month and up from 22.8 percent a year earlier. In the months leading up to the credit crunch that struck in August 2007, jumbos accounted for around 40 percent of the home loan market.

All lenders combined provided a total of $5.29 billion in mortgage money to Southern California home buyers in December, up from $4.93 billion in November and up from $3.62 billion in December last year.

The most active lenders to Southern California home buyers last month were Wells Fargo with 7.7 percent of the total home purchase loan market, Bank of America with 2.7 percent and IMortgage with 2.2 percent.

Government-insured FHA loans, a popular low-down-payment choice among first-time buyers, accounted for 19.6 percent of all purchase mortgages last month. That was down from 20.3 percent the month before and down from 23.1 percent a year earlier. In recent months the FHA share has been the lowest since early 2008, mainly because of tighter FHA qualifying standards and the difficulties first-time buyers have competing with investors and cash buyers.

DataQuick monitors real estate activity nationwide and provides information to consumers, educational institutions, public agencies, lending institutions, title companies and industry analysts.

The typical monthly mortgage payment Southland buyers committed themselves to paying last month was $1,594, up from $1,517 the month before and up from $1,139 a year earlier. Adjusted for inflation, last month's typical payment was 33.3 percent below the typical payment in the spring of 1989, the peak of the prior real estate cycle. It was 45.4 percent below the current cycle's peak in July 2007.

Indicators of market distress continue to decline. Foreclosure activity remains well below year-ago and far below peak levels. Financing with multiple mortgages is very low, and down payment sizes are stable, DataQuick reported.

©2014 DataQuick

The FHA has their own guidelines for loans they will accept and may be your best bet. Keep in mind that FHA is not a bank; it’s a government agency that insures loans from FHA approved lenders. While the FHA will have its rules, that change, a bank will also have its own rules as well. Most banks today are only willing to finance FHA loans with credit scores of 640 and above. The FHA however will allow loans with credit scores as low as 540 with 20% down. Additional requirements are as follows:

• Two Years of steady employment, preferably with same employer. Last two years Income should be the same or increasing.
• Credit report should typically have less than two thirty day late payments in last two years with a minimum credit score of 640 or higher…
• Bankruptcies must be at least two years old, with perfect credit since discharge.
• Foreclosures and Short Sales must be at least three years old, with perfect credit since.
• Your new mortgage payment should be no more than 40% of your gross (before taxes) income.
• You will need a minimum down payment of 3.5% of the purchase price. The down payment can be a gift.
• Social Security Card–many people don’t know where their card is. You will need it.

Conventional loans are typically for borrowers with 10-20% to put down and good credit scores. Most lenders in today’s market require a middle credit score of 660 or better to qualify for a conventional loan. To get your best deal you will need a credit score of at least 720. Since conventional loans are approved through underwriting engines created by Freddie Mac and Fannie Mae, the higher your credit scores are the better rate you will get. Conventional loans currently require a minimum of 5% down.

Interview mortgage brokers and obtain recommendations from them to find the loan that works best for you. Your new mortgage broker will then be able to show you an entire suite of loan options and pre-qualify you for a home that you can afford with your income. In the mean time work with your broker on improving your credit score. You’d be surprised how much improvement you can make in a year or so.

I am committed to finding the right buyer for your home.

And or the right home for you I will provide exceptional service and results. 

I have developed a comprehensive and effective marketing plan.

I will conduct a thorough and accurate market analysis of your home

I have the support of a network of Realtors, and a Competitive team of Professionals.

I know the territory, a local for over 20 years and have the education and experience to handle all your real estate interests and needs! 

I am committed to excellent customer service. 

A good time to check out Southern CA Real Estate!           

To increase your sale opportunity for the most Professional Close with the best choice of investment and market decision, agent, and to integrate your selling or buying experience.

SUMMARY: Professional Real Estate Sales and Client Service experience with an emphasis on client satisfaction and repeat business in San Diego Coastal and North San Diego County, South Orange County, as well as South Riverside County.  Excellent ability to sell homes with excellent service and exceptional communication skills, both verbal and written, I truly enjoy working with people and showing homes!


Windemere Homes & Estates, Carlsbad, CA  We have a community of over 7,000 sales professionals and 300 offices that specialize in everything from starter homes to condos, luxury properties, and new construction. We also have agents who have a deep understanding of property management, commercial real estate, senior living, military housing, and relocation services. So whatever your needs are, the goal is to make your real estate experience uncommonly rewarding.

Real Living Lifestyles, Carlsbad, CA, Real Living Real Estate is a national real estate company with relocation services.  Professional Sales experience in Residential Real Estate, previously with Century 21, Beach and Inland, Realty World Fine Homes and Estates, a Top Producer. I have sold to many investors and builders. As well as helping  many buy their dream homes, I have many references and worked with buyers and sellers, from lot and land to residential and income property.

Ability to assimilate and comprehend a great deal of technical and non-technical - full range of knowledge for information and expertise.

25+ years of Living in Southern California and area knowledge for updates!

Extremely comfortable and adept at negotiations and communications between Buyers and Sellers, agents. Knowledge of the local market.

I approach work with a constant sense of urgency and accountability, making your decisions and choices easier.

I am connected in the local and national level with a Network of Professional Associates in the Industry and with colleagues through the Boards of Realtors and professional affiliations. 

Our Office is local and neighborhood oriented but one of the best Real Estate firms in San Diego, growing fast.

Windemere Homes & Estates, Carlsbad, CA Realtor 2013 - present

Windermere agents know what it takes to get the job done right. We think you’ll find that we are a collection of knowledgeable, passionate, committed people who truly believe in building vibrant and livable communities. We are relentless in the pursuit of helping our clients realize their dreams, so that at the end of the day, you can emerge with a house you’re proud to call home, and the confidence that you made the right decision.

Real Living Lifestyles, Carlsbad, CA Realtor 20

Sales Associate, Consultant, Realtor 2012-2013 The fastest growing and voted best Real Estate Office in San Diego, with 8 North County offices including Rancho Santa Fe and Del Mar up to Carlsbad, we have integrated services and a high standard of professional service to our clients to make it a smooth and easy process whether buying or selling!

Century 21 Beach and Inland Real Estate, and Realty World, Fine Homes & Estates, Carlsbad , CA   Sales Associate, Realtor 

2002 2012                                                                                                                                       

Sale of residential and land specializing in repeat business and continual referrals from former satisfied clients.   Producer: Increased Sales and investor portfolio with current trends and opportunities. Met with clients and prospects, agents and investors to determine their Objectives and Strategies. Prioritized the efforts of Sales according to industry trends in the market. Facilitated the sales process to bring in business and generate sales for satisfied clients. Negotiated and established terms of contract agreements with clients.  Satisfaction based on open and honest Business communications, including regular meetings and consultation, follow through. Developed repeat business and continually received referrals and endorsements from Clients and past Customers to increase Sales and develop future Sales.

  • An Experienced agent and multi-faceted marketing programs for every market segment

  • Cutting-edge Web site and agent technology tools with Real estate industry leading Web and networking tools

  • Community commitment through the Realty World networkYour Goals and Community Knowledge

  •  Dedicated to you!

  • All Real Estate is local!  

  • Use an Agent who knows the local area! And knows the importance of achieving your goals, reaching your destination with staying power!

  • Personal service for your needs and the course of direction in life you want to go.

Designated Designs                    San Diego , CA

Marketing and Computer Graphics for Software Companies - Marketing and graphics for web, IT and many contract assignments and efforts for an active Consulting business including many top industry leaders and companies in the area. Interfaced frequently with Clients and Business to determine Contract details, Deliver Quality Solutions and Increase revenue by providing a high level of Customer Satisfaction, on creative and technical projects. Communicated with Heads of Companies to negotiate Technology, meet their expectations and ascertain additional needs with additional services within the Company.  Closed business by maintaining excellent lines of Communication between Decision Makers and providing quality work, as a consultant and employee.

Education : University of Pennsylvania , Wharton School of Business, Management of Technology Graduate School , UCSD Web Publishing, University of AZ , B.S., Interior Design

I have had a successful career in Computer Graphics, Marketing and Illustration, Publishing, as well as Corporate work for many top companies. My career in Real Estate, Living in San Diego and South Orange Counties for over 20 years, and extensive knowledge in the area and its market, give me the opportunity to invest and help my clients.

I like sailing and the coastal lifestyle which is perfect here in southern CA - to be to able to enjoy the beach, water, beautiful coast and the sunshine! And of course, the people!

Call me to see the possibilities for your real estate investment in Southern California !

Homeowners should be aware of these tax breaks that they may be eligible to receive.
Mortgage interest: Homeowners are generally entitled to reduce their taxable income by the amount of mortgage interest they pay, as long as they itemize deductions on their tax returns. 
Private mortgage insurance: Homeowners who are paying PMI likely will be able to fully deduct the amount, as long as their adjusted gross income is $100,000 or less ($50,000 for married taxpayers filing separately).  Borrowers with incomes above $100,000 may qualify for a partial deduction.
Energy-efficient home improvements: If windows, doors, or skylights that meet the requirements of the federal Energy Star program were installed in 2011, homeowners can get a tax credit equal to 10 percent of the product’s costs.
Points: The charges a borrower paid in points to get a mortgage are generally deductible if it was a first mortgage on the property.  In the case of a refinance loan, all or some of the point charges might be deductible, but it gets complicated.
Property taxes: The amount paid in property taxes is deductible as long as it is based on the assessed value of the property.  If the mortgage company collects money for property taxes, the amount actually paid should be on the 1098 form lenders send out each January.

Carlsbad Home Prices & Values
$659,600 Zillow Home Value Index What's This?  

The Zillow Home Value Index is the median Zestimate valuation for a given geographic area on a given day. Learn more

  • 15.6% 1-year change
  • 4.7% 1-year forecast

Market Temperature: WarmWhat's This?

Based on three metrics—sale-to-list price ratio, the prevalence of price cuts on home listings, and time-on-market—the market temperature provides information on the current balance of bargaining power between buyers and sellers in this city relative to other cities in the same metropolitan area. A particular city may be identified as a good market for buyers in a metro market favorable to sellers overall. Learn more


Buyers' Market Sellers' Market

The median home value in Carlsbad is $659,600. Carlsbad home values have gone up 15.6% over the past year and Zillow predicts they will rise 4.7% within the next year. The median list price per square foot in Carlsbad is $318, which is higher than the San Diego Metro average of $279. The median price of homes currently listed in Carlsbad is $659,800 while the median price of homes that sold is $623,250. The median rent price in Carlsbad is $2,250, which is higher than the San Diego Metro median of $1,895.

Foreclosures will be a factor impacting home values in the next several years. In Carlsbad 0.6 homes are foreclosed (per 10,000). This is lower than the San Diego Metro value of 2.1 and also lower than the national value of 5.0

Mortgage delinquency is the first step in the foreclosure process. This is when a homeowner fails to make a mortgage payment. The percent of delinquent mortgages in Carlsbad is 3.7%, which is lower than the national value of 8.0%. With U.S. home values having fallen by more than 20% nationally from their peak in 2007 until their trough in late 2011, many homeowners are now underwater on their mortgages, meaning they owe more than their home is worth. The percent of Carlsbad homeowners underwater on their mortgage is 6.7%, which is lower than San Diego Metro at 13.1%.


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